The European Super League could be a REALITY by 2024 with a new format
The new CEO of the company hire to organize it thinks an open format could put the new competition on the map in just two years
The European Super League could be a reality by 2024. That much was assured by Bernd Reichart, the new CEO of A22 Sports Management who were hired to put the project on wheels. His first task at hand will be to convince club owners across the continent that this new attempt at the project won't collapse under backlash like the April 2021 announcement.
Protests in England and across Europe stopped the formation of the original Super League
After Premier League teams Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, and Tottenham withdrew in response to criticism from their own supporters as well as other influential players in the sport, the debut of the European Super League in 2021 rapidly came to an end.
However, according to the Reichart, a new European Super League could be operational by the 2024-25 season. The key difference between this new project and the previous one would be the lack of permanent members. "That might be the first reasonable and realistic call but there are so many variables that I can't actually foresee. That is probably the first realistic call", commented the new CEO.
"There has been an important reassessment and the concept is spreading out about openness and taking the permanent membership off the table" ,explained Reichart, who works closely with the representatives of the three clubs that still are part of the organization, Real Madrid, FC Barcelona and Juventus. "I can say the three clubs have credibly reassessed and taken some learnings from the first approach. I believe there is no reason not to engage in an open dialogue but we shall see".
Of course, for the competition to ever kick off, it would need the top six English clubs back on the negotiations table. It was their withdrawal, following fan protests across England, that largely ruined any momentum the original project had, and Reichart knows it: "I am aware of what the English clubs stated a year and a half ago but I hope the whole football community is appreciating the approach to continue to care and try to come up with solutions".
Bernd Reichart has the unenviable task of convincing the football world that the Super League can be a good idea
"Initially the dialogue can work without the English clubs. I will talk to clubs in other countries but this is not an exclusive initiative at all, it is an inclusive initiative", explained Reichart. He also admitted he sees the Premier League as a model organization: "The situation of the English clubs and the Premier League is a strong example of how attractive a club-run competition could actually look like and what difference it makes if you have the best playing each other week after week in a way. I would love to have their point of view as well, let's see. Let's kick it off today".
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